How your location data is affecting your business


First impressions are of paramount importance, and consumers no longer gather this impression when they visit your business for the first time. In today’s world, your online business profiles create that first impression of your business, and as a customer, there is nothing more frustrating than finding inaccurate business information online, in the time of need.

Here are some consumer search behaviour statistics

  • 90% of consumers use a search engine for finding a local business
  • 67% users lose trust in a local business due to faulty location information online
  • 71% of users look up and confirm the location of a business before visiting for the first time.


Source: Search Engine Watch

Businesses have very few opportunities to obtain and retain their customers, and having incorrect NAP (name, address and phone number) online can be extremely damaging for a business. It really doesn’t matter how successful your business is if you have inaccurate data on the internet. Bad data can have a lasting impact on everything about your business – from the customer experience that you provide to your revenue.

Businesses like restaurants, salons, banks, hospitals etc. can lose opportunities or customers to competitors who provide rich data and advertise their business effectively with the use of say, Google Posts on their Google listing.

This is a genuine problem with the majority of businesses across India. According to Synup a SaaS-based MarTech company, in order to cut costs, many businesses are still trying to fix bad data manually, instead of using location intelligence tools. No matter how big or small your business is, having accurate location data is one of the basic factors that you need to keep in mind and avoid.

One needs to understand that the consumer landscape in India has changed drastically; consumers are now more informed and have access to plenty of options when they’re stepping out of their homes. They rarely leave a business website/store with an unbiased impression. They like having information and options at their fingertips. Your local business might still be an unknown entity to several people, so your customers’ first impression can either make or break your business. In a world where social media and instant-messaging decides how successful a business will be, it’s up to you to make it work in your favor or against it.