India’s largest automobile manufacturer Maruti Suzuki has updated its executive board with the appointment of the Shashank Srivastava as the company’s new head of marketing and sales. It is being said that this rejig in […]
Researchers at the Indian Institute of Technology Kharagpur (IITKgp) have developed an algorithm that tracks marketing and sales activities on social media. This low-cost solution would especially benefit micro, small and medium enterprises (MSMEs), according to the researchers. The […]
Music streaming service Deezer has named Nigel Harding VP of artist marketing team. In his position, Harding is tasked with orchestrating campaigns to help artists, labels and managers grow their reach. Among the initiatives the company has […]
Photo by Justin Sullivan/Getty Images Samsung conducted an internal investigation of its US marketing operation and laid off a number of employees as a result, according to a report from The Wall Street Journal. The timing is […]
On a day where a large part of the Fox marketing department was wiped out in the aftermath of the Disney merger, a group of marketing chiefs from other studios and streamers sat down at the Variety Entertainment Marketing […]
The consumer landscape is evolving at a faster rate than ever before, with more brands competing for people’s attention across an increasing number of channels, so running the same old marketing campaigns will no longer […]
Digital marketing took a big turn in 2018 as the dynamics of social media and SEO changed completely in the past year. With new social media platforms like Vigo Video, LIKE App, TikTok, etc., emerging […]
US retail major Walmart, which invested USD 16 billion in Flipkart, Wednesday said it is committed to the Indian market and is optimistic despite recent changes in the FDI policy for e-commerce firms in the […]
On the penultimate day of the Union budget 2019, the Indian indices skyrocketed by near 1.90 per cent. The BSE Sensex at the closing surged 665 points to 36,256 marks while the 50-stock Nifty index closed […]