Social media marketing is a vital branch on your digital marketing tree, and it’s only going to get more important as time marches on. Just because you’ve got a solid grip on your current channels […]
Sales and marketing are both members of the same family, but many companies run both departments independent of each other. Data collected from either group is kept separate, and any insight that might benefit the […]
Was it really a generation ago? Two historic marketing campaigns, the Macintosh 1984 advertising for Apple and The Pepsi Challenge left an enduring mark on the marketing landscape. As president of Pepsi Cola and CEO […]
Every new year brings with it the promise of a new beginning. 365 new opportunities some say. Well, for marketers like me, it is indeed a single golden opportunity to pick lessons from the past […]
When you see an advertisement on Instagram, make a mental note of the things you actually see. More likely than not, people, not the product, are the central focus of the advertisement — people sitting around in […]
If you use the Internet for marketing, you are at risk. And today, who doesn’t use the Internet for marketing? There are so many useful websites and apps out there for marketing, and many interesting […]
New Delhi: Nearly a dozen brands across services and product categories including Amazon, OYO, and Zomato jumped into the Rahul Bose viral video where he calls out five-star hotel JW Marriott, Chandigarh for billing two bananas for ₹442. The […]
Mailchimp may be best known as the prototypical podcast advertiser, but recently the online marketing company has gotten into the business of producing its own podcasts, as well as documentary films and episodic shows. Aligning […]
Online food delivery platform Zomato, is once again back in the news with its recent tweets to Save Water. The brand took spread awareness about saving water, in a non-serious manner. The tweet mentioned three different scenarios as […]