From data hacks and the Cambridge Analytica scandal to ad bombardment, influencer fraud and brand safety issues, the crisis of confidence in marketing remains a persistent concern. Public perceptions of advertising, for example – granted it is just […]
Jeff Charney would hold the main character of his company’s car-insurance advertising up against any of the main foes in his industry. When it comes to recognition, awareness and effectiveness, “Flo,” the champion of Progressive […]
It’s now been 46 years since Lonely Planet disrupted travel publishing with a fresh take on travel content that redefined the category. Today, after selling more than 100 million books and reaching more on digital […]
Social media marketing is a vital branch on your digital marketing tree, and it’s only going to get more important as time marches on. Just because you’ve got a solid grip on your current channels […]
Sales and marketing are both members of the same family, but many companies run both departments independent of each other. Data collected from either group is kept separate, and any insight that might benefit the […]
Was it really a generation ago? Two historic marketing campaigns, the Macintosh 1984 advertising for Apple and The Pepsi Challenge left an enduring mark on the marketing landscape. As president of Pepsi Cola and CEO […]
Every new year brings with it the promise of a new beginning. 365 new opportunities some say. Well, for marketers like me, it is indeed a single golden opportunity to pick lessons from the past […]
When you see an advertisement on Instagram, make a mental note of the things you actually see. More likely than not, people, not the product, are the central focus of the advertisement — people sitting around in […]
If you use the Internet for marketing, you are at risk. And today, who doesn’t use the Internet for marketing? There are so many useful websites and apps out there for marketing, and many interesting […]