Before identifying our current problem when it comes to how we approach digital marketing, it will be useful to point out what is not a problem. The issue with digital marketing is no longer that businesses undermine its power in the […]
Using artificial intelligence in marketing has made the lives of agency professionals easier in many ways. Having chatbots that can come up with their own appropriate responses or voice-based searches for consumers helps manage the […]
What’s the ROI of your live events? With event marketing technology, you’ll know, and be able to boost those numbers too. Learn how you can fold event tech into your existing marketing automation platform and […]
Good marketers are hungry for knowledge and always looking to hone their craft so they can win for their clients/brands/themselves. We all start at the basics and no one should ever be made to feel […]
It’s easy to get excited about the financial opportunities of the sex tech industry. But marketing agency Healthy Pleasure Collective wants to put the pleasure back into the sex tech business. By acknowledging individual sexuality and prioritising […]
What do you do when the vast majority of marketers claim they’re planning to invest even more next year in martech than they did in the last, only for a large proportion of them to […]
From data hacks and the Cambridge Analytica scandal to ad bombardment, influencer fraud and brand safety issues, the crisis of confidence in marketing remains a persistent concern. Public perceptions of advertising, for example – granted it is just […]
Jeff Charney would hold the main character of his company’s car-insurance advertising up against any of the main foes in his industry. When it comes to recognition, awareness and effectiveness, “Flo,” the champion of Progressive […]
It’s now been 46 years since Lonely Planet disrupted travel publishing with a fresh take on travel content that redefined the category. Today, after selling more than 100 million books and reaching more on digital […]